Ultimaker announces corporate rebranding

Ultimaker, the 3D printing company based in the Netherlands, has announced the relocation of its global headquarters in Geldermalsen to Utrecht, in the central Netherlands, along with a company rebrand. The Dutch company’s new headquarters will be built in Creative Valley, which is a workspace that facilitates collaboration between the customers at Utrecht Central Station. Jos Burger, CEO, Ultimaker, has commented that the strategic alliances they have forged in the past few years are propelling the use of 3D printing within the professional setting. Burger has also described the corporate rebranding as being designed with the utmost respect for the company’s legacy and will further strengthen it as a B2B brand.

The company, founded in 2011, now employs 400 people and has deployed nearly 125,000 3D printers in the field. It has also said that its award-winning open source software Ultimaker Cura has 50,000 unique users every month, which has gone up by a 100 percent in a year and processes 1.4 million print jobs weekly, which has gone up by a 200 percent in a year. The company has been gradually furthering its reach into the 3D printing industry to strengthen its position in the market. Last year, it also opened a new office facility in Singapore. Benjamin Tan, Vice President, Asia Pacific, Ultimaker, had commented that there is a greater understanding of additive manufacturing in the Asia Pacific region, which is expected to contribute to 30 percent of the global 3D printing realm, and that the company was making efforts to target AP multinationals to work closely with them to improve the supply chain.

Burger has said that the company has become a robust and trustworthy brand for professional use in such a short time and the new branding will establish that the company is a professional company dedicated to advancing the global shift to digital distribution and local manufacturing. Currently, Ultimaker also has facilities in Zaltbommel and office spaces in Geldermalsen, the Netherlands.